Privacy Policy
Last updated: November 19, 2025
At Sub Play, we are committed to protecting your privacy and ensuring transparency in how we collect, use, and safeguard your personal information. This Privacy Policy explains our data practices and your rights regarding your personal data.
We believe in respecting your privacy choices and providing you with control over your personal information. Please read this policy carefully to understand our practices.
Contact Information
Sub Play
7821 Membership Lane
Service Quarter
Chicago, IL 60601
Phone: +1 (312) 628-9374
Email: info@su-b-play.com
Data Collection Information
What Personal Data We Collect
Contact Information: When you reach out to us through our contact forms, we collect your name, email address, and any additional information you choose to provide in your message.
Technical Data: We automatically collect certain technical information when you visit our website, including your IP address, browser type, device information, and pages visited.
Cookie Data: As described in our Cookie Policy, we may collect information through cookies and similar tracking technologies to improve your browsing experience.
Usage Data: We collect information about how you interact with our website, including time spent on pages, links clicked, and navigation patterns.
How We Collect Data
Direct Collection: You provide information directly when you fill out contact forms, subscribe to our communications, or interact with our website features.
Automated Technologies: We use cookies, web beacons, and similar technologies to automatically collect certain information about your browsing behavior.
Analytics Services: We use third-party analytics services like Google Analytics to understand how visitors use our site and improve our services.
Legal Basis for Data Processing
Consent: We process your personal data based on your explicit consent when you submit forms or accept cookies.
Legitimate Interest: We process certain data based on our legitimate business interests, such as improving our services and understanding how our website is used.
Contractual Necessity: When you inquire about our services, processing your data is necessary to respond to your request and potentially enter into a business relationship.
Data Retention Periods
Contact Form Data: We retain contact form submissions for up to 24 months or until you request deletion.
Analytics Data: Analytics data is typically retained for 26 months in accordance with our analytics service provider's policies.
Cookie Data: Cookies have varying lifespans as detailed in our Cookie Policy, typically ranging from session-based to up to 24 months.
Legal Requirements: In some cases, we may be required to retain certain data for longer periods to comply with legal obligations.
How We Use Your Data
Primary Data Uses
Communication: We use your contact information to respond to your inquiries, provide information about our services, and maintain our business relationship with you.
Service Improvement: We analyze usage data to understand how visitors interact with our website and identify areas for improvement.
Website Operations: Technical data helps us maintain website functionality, security, and performance.
Business Development: We use aggregated, non-identifiable data to understand market trends and develop better services for arcade venues.
Data Sharing with Third Parties
Service Providers: We share data with trusted service providers who help us operate our website, such as hosting providers and analytics services. These providers are contractually obligated to protect your data.
Legal Requirements: We may disclose your information if required by law, court order, or other legal processes.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.
No Third-Party Marketing: We do not sell, rent, or share your personal information with third parties for their marketing purposes.
Marketing Communications
Opt-In Basis: We only send marketing communications to individuals who have explicitly requested to receive them.
Unsubscribe Option: All marketing emails include a clear unsubscribe link, allowing you to opt out at any time.
Preferences: You can manage your communication preferences by contacting us directly.
Data Protection Measures
Security Measures in Place
Technical Safeguards: We implement industry-standard security measures including firewalls, secure connections (SSL/TLS), and regular security updates.
Administrative Controls: Access to personal data is restricted to authorized personnel who need it to perform their job functions.
Regular Assessments: We conduct regular security assessments to identify and address potential vulnerabilities.
Secure Storage: Personal data is stored on secure servers with restricted access and regular backups.
Data Encryption and Storage
In-Transit Encryption: All data transmitted between your browser and our servers is encrypted using SSL/TLS protocols.
At-Rest Protection: Sensitive data stored on our systems is protected using appropriate encryption methods.
Secure Hosting: Our website is hosted on secure, professionally managed servers with robust physical and digital security measures.
Access Controls and Monitoring
Limited Access: Only authorized team members have access to personal data, and access is granted on a need-to-know basis.
Activity Logging: We maintain logs of data access and changes to monitor for unauthorized activity.
Regular Reviews: Access permissions are reviewed regularly to ensure they remain appropriate.
Breach Notification Procedures
Incident Response: We have procedures in place to respond quickly to any potential data breaches.
Notification Requirements: In the event of a breach affecting your personal data, we will notify you and relevant authorities as required by applicable laws.
Mitigation Steps: We will take immediate action to mitigate any harm and prevent future incidents.
Your Privacy Rights
Right to Access Personal Data
You have the right to request access to the personal data we hold about you. We will provide you with a copy of your data in a commonly used format.
Right to Rectification and Erasure
You can request that we correct inaccurate data or delete your personal information, subject to legal retention requirements.
Right to Data Portability
You have the right to receive your personal data in a structured, machine-readable format and transmit it to another service provider.
Right to Object to Processing
You can object to certain types of data processing, including processing for direct marketing purposes.
Right to Restrict Processing
You can request that we limit how we use your personal data in certain circumstances.
How to Exercise These Rights
To exercise any of these rights, please contact us at info@su-b-play.com or through our contact form. We will respond to your request within 30 days.
Your Rights and Opt-Out Instructions
You are not required to provide any personal information when using this website. If you prefer not to share your data, you may:
- • Avoid filling out contact forms, account registrations, or any data-submitting features
- • Disable cookies through your browser settings (see our Cookie Policy for more details)
- • Contact us directly to request the deletion of any previously shared personal data
We respect your privacy choices. If you would like us to delete your data, please reach out to us at the contact details provided on our Contact page. We will process your request promptly.
Response Timeline: We typically respond to deletion requests within 7 business days and complete the deletion within 30 days, unless we are required by law to retain certain information.
Additional Information
Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child, we will delete it promptly.
International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.
Questions and Concerns
If you have any questions about this Privacy Policy or our data practices, please contact us at info@su-b-play.com. We are committed to resolving any concerns you may have about how we handle your personal information.